Digital Retailers’ Hyper personalization Goals with AI in 2024

Key Statistics:

According to December 2023 data from Bolt, 72% of US digital retailers consider generative AI and AI-driven personalization as the most impactful factors for their business this year. Additionally, the same percentage of digital retailers emphasize the significance of focusing more on omnichannel commerce.

Global Marketers’ Perspective on AI:

Based on September 2023 data from Kaltura, 47% of marketers worldwide utilizing AI prioritize content personalization, showcasing its importance in marketing strategies.

AI’s Role in Hyper personalization:

AI plays a pivotal role in achieving hyper personalization by leveraging complex user data, including real-time browsing behavior and predictive digital preferences, to create highly customized experiences.

Utilizing AI and Omnichannel Tools for Targeting:

Combining generative AI capabilities with omnichannel commerce tools like social media ads and SMS allows advertisers to effectively target consumers across both in-store and online platforms, enhancing their reach and engagement strategies.