User Experience
Getting to know your target audience helps us build a website they’ll love to use.
Adding insight to the design process with user research means you get a website that not only looks great, but also functions in a way that engages your target audience and encourages conversions.
UX Research & Analysis
- Compile project requirements from stakeholders
- Competitor & market research
- Customer analysis
- Buyer personas
We define user pathways to organize your website in a logical, intuitive way.
Once we understand your target audience and how they will use your site, we construct a site map that guides visitors smoothly toward their goals as well as critical conversion points.
Site Architecture & Wireframes
- Site maps
- Customer journey maps
- Prototypes
- Usability evaluation
A well-planned user interface can dramatically increase website conversions.
Our design execution emphasizes attractive and consistent look and feel, intuitive layout and navigation, clear and effective communication, and an accessible, responsive environment—all critical to user experience.
User Interface Design
- Navigational components
- Calls to action
- Color, typography & graphic design
- Copywriting & messaging
We can evaluate the user experience your website is delivering throughout its lifespan.
User experience isn’t a one-and-done endeavor, so we test to make sure we’re on the right track, and then make improvements to ensure your users are having the best experience possible.
Ongoing Testing & Enhancements
- User observation
- Analytics & heatmaps
- A/B testing & optimizing
- User feedback
